Vancouver Osusume

Vancouver Osusume

For

Vancouver Osusume

My Role

Website design, Development, Managing, SEO Direction

Year

2024

Vancouver Osusume is the organization found by some Japanese students who have learnt Digital Marketing in Vancouver. Osusume means "recommendation" in English. The website is providing valuable recommendations for Japanese people living in or traveling to Vancouver. Beyond recommendations, Vancouver Osusume is also a learning hub for those interested in SEO, blogging, and website design.

Challenge / Goal

It was first time to design blog website so it was challenging to organize and categorize each section. For now, the goal is to show Google Ads and make some money for the organization.

Design

The brand colors for Vancouver Osusume were carefully selected to reflect both its Canadian identity and its engaging, friendly tone. The primary colors—strong red (#d40100) and white (#ffffff)—are inspired by the Canadian flag, reinforcing a sense of place and connection.

To enhance user experience, I also took a minimalist approach to the homepage design. Rather than overwhelming visitors with too many options, I limited the display to 10 latest posts, ensuring a clean, intuitive layout that allows users to easily navigate the site and discover contents users want to see.

Outcome

Since its launch, Vancouver Osusume has been attracting an average of over 1,000 monthly visitors. While the website has not yet reached the traffic threshold required for Google AdSense approval, it has proven to be an excellent platform for hands-on experience in blog content creation, SEO optimization, and website management.